Shark Initiative

Save Our Ocean and Be Part of the Solution

Sharks are harvested worldwide, sometimes for their meat, but also for an even more lucrative fin trade centred in Hong Kong and the Greater China region.

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Kids' Connection to Nature

WWF Kids, a website designed for children to learn about wildlife and conservation, has launched!
It is an excellent interactive platform for parents and children to learn about green issues.

Find out more

Panda shop

My Baby Shark is designed to help raise awareness of the plight of sharks and help raise funds for WWF and its vital shark conservation programme.

Purchase now

Support Big Bird Race

BBR Corporate Race is an extension of The Big Bird Race (BBR) and it offers an opportunity for corporate staff to experience birdwatching. BBR Corporate Race will be held in April 2012.

Limited places remain open for enrolment.

Take a "Brake"

Take a "Brake" Low Carbon Action is a green initiative encouraging people to drive less and promoting green driving habits and low carbon living. It provides tips to help people live a low carbon lifestyle.

Act now!

Symbolic Animal Adoption

It's shocking to know that there are as few as 1,600 pandas and 3,200 tigers remaining in the wild today. Your symbolic adoption can secure the long-term survival of these endangered animals as well as their habitat.

Adopt now!

Say no to shark fin

More and more shark species are threatened with extinction. Consumers' decisions can determine the future of our oceans. More than 100 corporations and organisations have pledged not to trade, eat or promote shark products. To help transform Hong Kong from a shark fin capital to a city that leads the way in conservation.